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Primark Alexanderplatz Berlin

Bennett (Construction) Ltd successfully completed the fitout of the Primark Store in Berlin.

Located under the Tallest hotel (and Building in General) in Berlin reaching 125m in height to the roof, our building works were on the 56,000sq ft Flagship Primark Store. 

This Retail Premises has "Own Door" access directly onto the bustling Square of Alexanderplatz. There were a number of unique designs associated with the project which we developed with our design team and Primarks concept architects.

Two key features were the introduction of glass block floor panels to create the feel of linking to each of the sales floors along with the shopfront, with splayed window beds and the Primark sign created from a series of individual acrylic rods that were adhered to a perforated signage panel and back lit to allow the light to bleed out through each of the rods forming the complete illuminated sign.

Project Details
Client: Primark
Size: 56,000sq ft
Architect: RKD Architects
Surveyor: KMCS Ltd
Timeframe: 5 Months
Cost: 10 million
Location: Germany